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marketing cosmos.
I'm the Adstronaut — your co-pilot for figuring out what actually works for your business, in plain English and at your own pace.
Latest playbooks
Practical breakdowns you can apply to your next campaign — not recycled theory.
Strike at Midnight: Why It's the Prime Time to Launch Your Campaigns
The ad auction goes quiet at 2am. That can be the perfect moment to launch — here's the logic, and how to test it on your own account before you trust it.
How to Package Your Online Coaching So It Sells Itself
A vague '€X a month for coaching' is a hard sell. A clear, outcome-led package sells itself. Here's how to structure an offer coaches actually say yes to.
How to Handle 'How Much Do You Charge?' Without Losing the Sale
The 'how much?' DM is where most coaches lose the client — by firing back a number. Here's how to answer so the conversation leads to a booking, not a ghost.
Instagram Content Ideas for Personal Trainers (That Actually Get Clients)
Not 'post more' — post the right things. A simple content system for coaches, built around the handful of post types that actually turn followers into paying clients.
How to Stay Consistent With Content (When You're Coaching Full-Time)
Consistency beats brilliance on social — but it's hard when you're actually coaching. Here's a realistic system to keep posting without it eating your week.
How to Get Your First Online Coaching Clients (Without Paid Ads)
No audience, no budget, no clue where to start? Here's the exact order of operations to land your first few online coaching clients — using what you already have.
How to Write Instagram Captions That Turn Followers Into Clients
Your photo stops the scroll. Your caption gets the client. A simple, repeatable caption formula for coaches — no cringe, no fake hooks, just words that convert.
Google Ads for Personal Trainers: Is It Actually Worth It?
Instagram gets the attention, but Google catches people already searching for a coach. Here's when Google Ads make sense for trainers — and when they'll just burn cash.
How Personal Trainers Get Clients With Facebook Ads
A plain-English walkthrough of the exact Facebook & Instagram ad setup that books discovery calls for online coaches and personal trainers — without a big budget.
Reels for Fitness Coaches: What to Post to Actually Get Booked
Reels are the fastest way for a coach to reach new people — but views don't pay the bills. Here's how to make Reels that grow your reach and bring in clients.
How Much Should a Personal Trainer Spend on Ads?
Not a random number — a simple way for coaches and personal trainers to work out an ad budget from what a client is actually worth to them.
How to Turn Client Results Into Content (The Right Way)
Client results are the most persuasive content you have — and the easiest to get wrong. Here's how to share wins that sell your coaching without feeling icky or breaking trust.
Facebook vs Instagram Ads for Fitness Coaches: Which Should You Use?
They run on the same system, but the feel is different. Here's how coaches should think about Facebook vs Instagram placements — and why you probably shouldn't choose.
Google Ads vs Facebook Ads: Which Should You Start With?
Two very different machines. One catches demand that already exists; the other creates it. Here's how to pick the right one for your business — and your budget.
How Much Should You Spend on Facebook Ads? (A Framework, Not a Number)
Anyone who gives you a flat number is guessing. Here's how to work out a starting budget from your own numbers — and how to know when to scale.
How I Use Claude Code to Automate My Ad Reporting
Weekly reports used to eat half a day. Now Claude Code builds them while I get coffee. Here's the exact setup — and where AI still needs a human.
How to Do Keyword Research for Google Ads (Without Wasting Budget)
Most wasted Google Ads spend starts with the wrong keywords. Here's the intent-first way to build a list that brings in buyers, not tyre-kickers.
5 Excel Formulas Every Digital Marketer Should Know
You don't need to be a spreadsheet wizard to run clean reports. Five formulas do 80% of the work in paid advertising — here they are.
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