Practical paid advertising playbooks, tools and templates — Meta Ads, Google Ads, and the data behind them.https://the-adstronaut.com/enhttps://the-adstronaut.com/blog/package-online-coaching-that-sells/https://the-adstronaut.com/blog/package-online-coaching-that-sells/A vague '€X a month for coaching' is a hard sell. A clear, outcome-led package sells itself. Here's how to structure an offer coaches actually say yes to.Fri, 06 Feb 2026 00:00:00 GMTMeta Adshttps://the-adstronaut.com/blog/how-much-do-you-charge-dms/https://the-adstronaut.com/blog/how-much-do-you-charge-dms/The 'how much?' DM is where most coaches lose the client — by firing back a number. Here's how to answer so the conversation leads to a booking, not a ghost.Thu, 05 Feb 2026 00:00:00 GMTMeta Adshttps://the-adstronaut.com/blog/instagram-content-ideas-for-personal-trainers/https://the-adstronaut.com/blog/instagram-content-ideas-for-personal-trainers/Not 'post more' — post the right things. A simple content system for coaches, built around the handful of post types that actually turn followers into paying clients.Wed, 04 Feb 2026 00:00:00 GMTMeta Adshttps://the-adstronaut.com/blog/stay-consistent-with-content-as-a-coach/https://the-adstronaut.com/blog/stay-consistent-with-content-as-a-coach/Consistency beats brilliance on social — but it's hard when you're actually coaching. Here's a realistic system to keep posting without it eating your week.Tue, 03 Feb 2026 00:00:00 GMTMeta Adshttps://the-adstronaut.com/blog/get-first-online-coaching-clients/https://the-adstronaut.com/blog/get-first-online-coaching-clients/No audience, no budget, no clue where to start? Here's the exact order of operations to land your first few online coaching clients — using what you already have.Mon, 02 Feb 2026 00:00:00 GMTMeta Adshttps://the-adstronaut.com/blog/instagram-captions-that-get-coaching-clients/https://the-adstronaut.com/blog/instagram-captions-that-get-coaching-clients/Your photo stops the scroll. Your caption gets the client. A simple, repeatable caption formula for coaches — no cringe, no fake hooks, just words that convert.Sat, 31 Jan 2026 00:00:00 GMTMeta Adshttps://the-adstronaut.com/blog/google-ads-for-personal-trainers/https://the-adstronaut.com/blog/google-ads-for-personal-trainers/Instagram gets the attention, but Google catches people already searching for a coach. Here's when Google Ads make sense for trainers — and when they'll just burn cash.Thu, 29 Jan 2026 00:00:00 GMTGoogle Adshttps://the-adstronaut.com/blog/facebook-ads-for-personal-trainers/https://the-adstronaut.com/blog/facebook-ads-for-personal-trainers/A plain-English walkthrough of the exact Facebook & Instagram ad setup that books discovery calls for online coaches and personal trainers — without a big budget.Wed, 28 Jan 2026 00:00:00 GMTMeta Adshttps://the-adstronaut.com/blog/reels-for-fitness-coaches/https://the-adstronaut.com/blog/reels-for-fitness-coaches/Reels are the fastest way for a coach to reach new people — but views don't pay the bills. Here's how to make Reels that grow your reach and bring in clients.Tue, 27 Jan 2026 00:00:00 GMTMeta Adshttps://the-adstronaut.com/blog/how-much-should-a-personal-trainer-spend-on-ads/https://the-adstronaut.com/blog/how-much-should-a-personal-trainer-spend-on-ads/Not a random number — a simple way for coaches and personal trainers to work out an ad budget from what a client is actually worth to them.Mon, 26 Jan 2026 00:00:00 GMTMeta Adshttps://the-adstronaut.com/blog/turn-client-results-into-content/https://the-adstronaut.com/blog/turn-client-results-into-content/Client results are the most persuasive content you have — and the easiest to get wrong. Here's how to share wins that sell your coaching without feeling icky or breaking trust.Sun, 25 Jan 2026 00:00:00 GMTMeta Adshttps://the-adstronaut.com/blog/facebook-vs-instagram-ads-for-fitness-coaches/https://the-adstronaut.com/blog/facebook-vs-instagram-ads-for-fitness-coaches/They run on the same system, but the feel is different. Here's how coaches should think about Facebook vs Instagram placements — and why you probably shouldn't choose.Sat, 24 Jan 2026 00:00:00 GMTMeta Adshttps://the-adstronaut.com/blog/google-ads-vs-facebook-ads/https://the-adstronaut.com/blog/google-ads-vs-facebook-ads/Two very different machines. One catches demand that already exists; the other creates it. Here's how to pick the right one for your business — and your budget.Sat, 24 Jan 2026 00:00:00 GMTGoogle Adshttps://the-adstronaut.com/blog/how-much-to-spend-on-facebook-ads/https://the-adstronaut.com/blog/how-much-to-spend-on-facebook-ads/Anyone who gives you a flat number is guessing. Here's how to work out a starting budget from your own numbers — and how to know when to scale.Thu, 22 Jan 2026 00:00:00 GMTMeta Adshttps://the-adstronaut.com/blog/claude-code-ad-reporting/https://the-adstronaut.com/blog/claude-code-ad-reporting/Weekly reports used to eat half a day. Now Claude Code builds them while I get coffee. Here's the exact setup — and where AI still needs a human.Tue, 20 Jan 2026 00:00:00 GMTAI & Claude Codehttps://the-adstronaut.com/blog/strike-at-midnight/https://the-adstronaut.com/blog/strike-at-midnight/The ad auction goes quiet at 2am. That can be the perfect moment to launch — here's the logic, and how to test it on your own account before you trust it.Wed, 14 Jan 2026 00:00:00 GMTMeta Adshttps://the-adstronaut.com/blog/keyword-research-google-ads/https://the-adstronaut.com/blog/keyword-research-google-ads/Most wasted Google Ads spend starts with the wrong keywords. Here's the intent-first way to build a list that brings in buyers, not tyre-kickers.Fri, 09 Jan 2026 00:00:00 GMTGoogle Adshttps://the-adstronaut.com/blog/excel-formulas-for-marketers/https://the-adstronaut.com/blog/excel-formulas-for-marketers/You don't need to be a spreadsheet wizard to run clean reports. Five formulas do 80% of the work in paid advertising — here they are.Sat, 03 Jan 2026 00:00:00 GMTExcel