Run your own fitness ads.
I'll show you how.
Free, plain-English guides on getting coaching clients with Facebook, Instagram and Google Ads — so you can do it yourself, at your own pace. No agency, no jargon, no pressure.
Free guides for online PTs & coaches · Plain English · No pressure
Sound familiar?
You boost a post, get a pile of likes, and… nothing books.
Your cost per lead keeps creeping up and you can't tell why.
Agencies want €1,000–2,000/month before they've earned a single euro.
You know ads work for other coaches — they're just not working for you yet.
None of that means ads don't work for coaches. It means the ads weren't built around booked calls — and nobody showed you how to tell what's actually working.
Free fitness guides
Everything I'd tell you, written down. Read these and you'll know exactly how to run your own fitness ads.
How to Package Your Online Coaching So It Sells Itself
A vague '€X a month for coaching' is a hard sell. A clear, outcome-led package sells itself. Here's how to structure an offer coaches actually say yes to.
How to Handle 'How Much Do You Charge?' Without Losing the Sale
The 'how much?' DM is where most coaches lose the client — by firing back a number. Here's how to answer so the conversation leads to a booking, not a ghost.
Instagram Content Ideas for Personal Trainers (That Actually Get Clients)
Not 'post more' — post the right things. A simple content system for coaches, built around the handful of post types that actually turn followers into paying clients.
How to Stay Consistent With Content (When You're Coaching Full-Time)
Consistency beats brilliance on social — but it's hard when you're actually coaching. Here's a realistic system to keep posting without it eating your week.
How to Get Your First Online Coaching Clients (Without Paid Ads)
No audience, no budget, no clue where to start? Here's the exact order of operations to land your first few online coaching clients — using what you already have.
How to Write Instagram Captions That Turn Followers Into Clients
Your photo stops the scroll. Your caption gets the client. A simple, repeatable caption formula for coaches — no cringe, no fake hooks, just words that convert.
Feeling lost?
Tell my alien co-pilot a couple of things and it'll show you the way — the exact guide for your situation, or a human.
I'm lost →